Fashion gets political once again. The high street retailer Topshop are cashing in on Trump’s rhetoric. The shop has released jeans with his infamous slogan ‘Fake News’ written in a down the outside leg. The white letters are on a background of red solid column. Online reaction to the jeans is mixed, some are bewildered by the move while others adore them. Many twitter users, while making fun of the item, admit that they also like them. The use of the phrase ‘Fake News’ is becoming more and more popular in daily and online life.
Teen Vogue’s Elizabeth Logan argues that it may be problematic, as society begins to normalise Trump’s behaviour;
‘…the more we normalize the undermining of journalism, the more we are susceptible to being misled by, well, actual fake news’.
Although, one could argue that it is a marketing move by the retailer as on the European/ Irish Topshop website, the jeans are currently out of stock. Will we see other phrases from the U.S President being used to sell clothes?
They are retailing at €64/£46 online and in selected stores.